Indonesia's modest fashion makers ramp up overseas push

Oversaturated market and plagiarism at home fuel brands' expansion

20250715 Buttonscarves

Models wear items designed by Indonesian modest fashion company Buttonscarves, which targets not only Muslim women, but also women who prefer to wear more concealing clothes. (Photo courtesy of Buttonscarves)

BELINDA YOHANA

JAKARTA -- From starting an online shop to showcasing in New York, Buttonscarves founder and CEO Linda Anggrea continues to dream big.

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