Indonesian cosmetics brands see opportunity in halal products

Higher female purchasing power, interest from non-Muslim consumers spur optimism

20221226 ESQA

Halal cosmetics are drawing more interest from Muslim and non-Muslim consumers alike. (Photo by Nana Shibata)

NANA SHIBATA, Nikkei staff writer

JAKARTA -- Companies offering halal cosmetics in Indonesia, the world's largest Muslim-majority country, are aiming to boost the international appeal of their products in Southeast Asia and beyond as they see potential in attracting more non-Islamic consumers.

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