Indonesian halal cosmetics brands take on L'Oreal, Unilever

Local beauty industry leverages halal certification in majority-Muslim country

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Indonesian cosmetics brands such as Rose All Day are taking on European and U.S.  competitors by emphasizing the needs of local customers. (Photo by Nana Shibata)

NANA SHIBATA, Nikkei staff writer

JAKARTA -- Winny Triswandhani is a big fan of Indonesian cosmetics company Esqa's concealer, which she uses to cover blemishes and dark circles under her eyes.

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