TOKYO -- Japanese health and beauty company Kao is shaking up its hair care business with a high-end line as it loses ground to newer brands, moving away from the mass-market products that made it a household name.
New shampoo and conditioner have twice the price of mass-market products

Hair care products under The Answer line will go on sale in November at roughly double the price point of Kao's typical products. (Photo by Nikkei)
TOKYO -- Japanese health and beauty company Kao is shaking up its hair care business with a high-end line as it loses ground to newer brands, moving away from the mass-market products that made it a household name.