Japan's Kao goes upmarket with premium hair care

New shampoo and conditioner have twice the price of mass-market products

20241003N Kao hair products

Hair care products under The Answer line will go on sale in November at roughly double the price point of Kao's typical products. (Photo by Nikkei)

RYOTA NISHIYAMA, Nikkei staff writer

TOKYO -- Japanese health and beauty company Kao is shaking up its hair care business with a high-end line as it loses ground to newer brands, moving away from the mass-market products that made it a household name.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.