SHANGHAI -- Japanese toy maker Tomy has opened a shop dedicated to its Tomica scale model cars in Shanghai, the brand's first outlet outside of Japan, as the company seeks to boost name recognition in China.
Consumer
Japan's Tomy debuts Shanghai store for Tomica die-cast model cars
Toy maker seeks to drive growth in China with first overseas outpost
The new Tomica Brand Store in Shanghai displays over 2,000 toy vehicles on its walls. (Photo by Tomoko Wakasugi)
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