Japan, U.S. diaper makers vie for growing Indonesian market

Unicharm, Kimberly-Clark Softex carve out niches as China slows

20230209N Indonesia diapers

Young families in Indonesia are opting for premium-priced diaper products. (Photo obtained by Nikkei)

HIDEKI SHINOHARA, JUNYA HENMI and NANA SHIBATA, Nikkei staff writers

TOKYO/JAKARTA -- An appetite for premium-priced baby diapers is growing among young families in Indonesia, with manufacturers from Japan and the U.S. stepping up their offerings of eco-friendly, natural products.

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