TOKYO -- Kao has started to formally do business with Chinese social media influencers who purchase the Japanese company's cosmetics in bulk for resale on online marketplaces at home.
Consumer
Kao collaborates with web influencers to sell cosmetics in China
Marketing strategy shifts as pandemic keeps bulk-purchasing tourists away
A Beijing cosmetics store: Kao is pivoting from its focus on face-to-face sales in department stores. © Reuters
Read Next
.jpg?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)
Latest on Consumer
