JAKARTA/TOKYO -- Japan-based cosmetics giant Kao is pushing deeper into the market for halal goods in Indonesia, home to the world's largest Muslim population, responding quickly to demand for certification as it seeks to reach the world's 1.8 billion Muslims.
Consumer
Kao offers halal deodorant, sunscreen to win Indonesian consumers
Japanese cosmetics maker aims to grow presence among Muslims worldwide
Kao's new deodorant, developed in Indonesia, is meant to appeal to Muslim women. (Photo by Tomoyoshi Oshikiri)
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