KYOTO, Japan -- Cosmetics makers are coming under increasing pressure to offer customized products and services in Asia as the growth of social media and e-commerce creates more "beauty savvy" consumers, a senior L'Oreal executive told Nikkei Asia.
Consumer
L'Oreal feels pressure from 'beauty savvy' consumers in Asia
World's biggest cosmetics maker responds with greater product customization
Alexis Perakis-Valat, president of the consumer products division at L'Oreal, says the cosmetics maker is moving from "beauty for all" to "beauty for each." (Photo by Natsumi Kawasaki)
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