L'Oreal, Hugo Boss among luxury brands refocusing on China

Country poised to become world's top high-end consumer market in 2025

20230412N Hugo Boss

Hugo Boss is renewing its push into China with a focus on sustainable materials. (Photo by Yusuke Hinata)

TOMOKO WAKASUGI and YUSUKE HINATA, Nikkei staff writers

SHANGHAI/HAIKOU, China -- Global luxury brands are descending upon China this year with the goal of staking a claim in what is on track to become the biggest market for high-end goods.

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