Luxury brands in China strive to shine under economic, demographic shifts

Lower-tier cities could be bright spot for growth, execs tell Nikkei-FT forum

20251021 the louis

Louis Vuitton opened this ship-shaped store in Shanghai, as luxury brands face intense competition to attract Chinese shoppers in a cooler economy. © Reuters

LORRETTA CHEN

HONG KONG -- As China's economy faces potential prolonged deflation and deep demographic changes, luxury brands are finding new ways to connect with the country's consumers, speakers said at a forum in Hong Kong on Tuesday.

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