TOKYO -- On a recent weekend here, a downtown drugstore was jammed with foreign and local customers shopping for mascara, lotion and other beauty products. Among the labels were not only such big brands as Shiseido and Kose, but also small, obscure names.
Consumer
Move over big brands, Japanese makeup sees indie boom
Startups flourish as manufacturers like Nippon Shikizai open up opportunities across Asia
Customers try out a new line of makeup at a store in Tokyo's Shibuya. (Photo by Maho Obata)
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