Onitsuka Tiger and Hoka go all in on splashy storefronts in Japan

Outdoor wear, sportswear retailers lead rush for limited square footage

20250919N Goldwin

Goldwin's Kyoto storefront, opened in May, incorporates stone for a unique look that suits the brand. (Goldwin)

MISAKI MORIKAWA

TOKYO -- Manufacturers of outdoor wear and sportswear are accelerating efforts to open dedicated street-level storefronts in prime locations in major cities across Japan.

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