TOKYO -- Japan's Panasonic is taking on Dyson and Chinese rivals in the Southeast Asian market by rolling out blow dryers equipped with beauty-enhancing functions, as it seeks to bolster its weak position in China.
Consumer
Panasonic takes on Southeast Asia with high-tech blow dryers
Japanese appliance maker calls on influencers to tackle Dyson, Chinese rivals
Panasonic invited social media influencers from various Asian countries to its product launch event in Tokyo on July 23. (Panasonic)
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