TOKYO -- Japan's Generation Z, raised by parents who believed in the benefit of sunblock and moisturizers, is naturally into cosmetics and skin care products -- regardless of gender.
Consumer
Ready for their close-up, Gen Z men in Japan snap up cosmetics
With fewer budget offerings, popular products pricier than women's
A men's and unisex cosmetics section at @cosme Tokyo in the city's trendy Harajuku district.
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