SHANGHAI -- With China's economy still sluggish, major e-commerce platforms are extending their sales campaigns. Singles Day, the nation's largest annual online shopping event -- which used to take place only on Nov. 11 -- is now in its final stage after running for about a month.
Consumer
Singles Day glamour fades for China's cost-conscious consumers
Shoppers used to constant sales campaigns look for bargains on daily necessities
An advertisement in Shanghai for the Singles Day e-commerce event. (Photo by Tomoko Wakasugi)
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