TOKYO -- South Korean protein powder is catching on in Japan due to its packaging (single-serve pouches), convenience (add water, drink, throw away pouch) and attractive design (web comic characters adorn some pouches).
Consumer
South Korea makes protein powder fashionable in Japan
Cute, disposable packaging wins over teenage girls and K-beauty buyers
South Korean companies have come up with a new way to sell protein power -- put it in disposable, one-serving pouches that are easy to lug to the office or gym. (Photo by Moe Saito)
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