SEOUL -- South Korean cosmetics manufacturers like Amorepacific are shifting their export focus from China to the U.S., the world's biggest market, capturing demand with their highly functional products and advertisements featuring South Korean idols like BTS.
Consumer
South Korean cosmetics maker Amorepacific looks past China to U.S.
Company targets American youth with social media ads, high-performance products
Amorepacific fans lined up for a pop-up offering at a major cosmetics retailer in New York in March. (Sephora)
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