SINGAPORE/TOKYO -- Thai cosmetics companies are pushing further into Japan and other Southeast Asian markets, following in the footsteps of South Korean and Chinese players with a similar small-but-affordable strategy.
Consumer
Thai cosmetics brands seek fans abroad with budget-friendly items
Cathy Doll maker taps Marubeni to fund expansion in Japan and elsewhere
Thailand's Cathy Doll makeup has grown in popularity in Japan thanks to its low price and durability. (Photo by Hiroki Endo)
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