BEIJING -- Canon is wooing China's Generation Z with cheaper, beginner-friendly digital cameras, touting the ability to take high-quality photos and videos for users looking to spruce up their social media feeds.
Electronics
Canon zooms in on China's Gen Z to boost digital camera sales
Marketing push taps into desire for more eye-catching social media feeds
A Canon launch event in Beijing this July. The company sees Gen Zers driving demand for digital cameras in China. (Photo by Shunsuke Tabeta)
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