GUANGZHOU -- China's Xiaomi aims to have 20,000 brick-and-mortar stores nationwide by the end of 2025, up 50% from the end of September, as it tries to sell consumers everything from cars to phones to appliances.
Electronics
China's Xiaomi rolls EVs, appliances into shopping malls in shift to lifestyle brand
Company steps up plans for 50% more physical stores in home market
A Xiaomi store in Guangzhou lets customers get a feel for appliances before they buy. (Photo by Itsuro Fujino)
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