GUANGZHOU -- Chinese TV makers like Hisense are using this year's major international sporting events as a springboard to cultivate overseas markets, aiming to boost their global share in a field dominated by Samsung Electronics.
Electronics
China TV makers target European soccer, NFL to expand overseas
Hisense and TCL hope for boost from global sports as domestic sales lag
Hisense has marketed its new TVs as ideal for watching soccer tournaments. (Photo by Tomoko Wakasugi)
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