Chinese electronics manufacturer Baseus wants to be no. 1 in Europe

Company hopes to win fans with Bose tie-up but faces rivals like Anker, QCY

20250925 baseus ifa

Baseus headphones for participants at IFA Berlin, Europe's biggest consumer electronics trade show, to try out. (Baseus)

CLEMENT NGU

BRUSSELS -- When He Shiyou founded Baseus to manufacture power banks in Shenzhen 11 years ago, Europe seemed like a distant dream.

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