LG cleans up by going upmarket in US and European kitchens

South Korean brand earns nearly double the margins of Samsung and Whirlpool

LG skipped volume retailers for its high-end Signature appliances collection, partnering instead with upmarket stores such as Bloomingdale's in the U.S. and John Lewis in the U.K.

KOTARO HOSOKAWA, Nikkei staff writer

September 12, 2020 13:24 JST

SEOUL -- To convince people to buy $6,000 refrigerators and similarly expensive washing machines, South Korea's LG Electronics broke with its earlier thinking in both sales and production.