LG to offer appliance subscriptions in Thailand, India in service shift

South Korean manufacturer seeks higher-margin escape from Chinese price competition

20241015N LG appliances

LG Electronics has been a pioneer in appliance subscription services since 2009. (LG Electronics)

NAMI MATSUURA, Nikkei staff writer

SEOUL -- South Korea's LG Electronics will expand its subscription service for appliances to Thailand, India and other markets as it struggles against intensifying price competition with Chinese manufacturers.

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