BANGKOK -- Panasonic is turning to high-tech hair dryers and other premium beauty devices to help make over its sales in Southeast Asia, betting the kinds of products that have long dominated store shelves in Japan will be a hit in the region's dynamic home appliance market.
Electronics
Panasonic bets on high-end hair dryers to heat up Southeast Asian sales
Electronics giant targets region's expanding middle class with premium devices
Hair dryers and other gadgets from Panasonic are displayed at a store in Bangkok. Southeast Asia's growing middle class is increasingly splashing out on higher-end beauty products. (Photos by Koki Izumi)
Read Next
Latest on Electronics
