Samsung takes on Apple, Meta with AI-powered extended reality headset

South Korean company readies AI glasses next, as market moves away from bulky devices

20251022N Samsung Galaxy XR

The Galaxy XR was developed together with Google and runs on a version of Google's Android operating system. (Photo by Nami Matsuura)

NAMI MATSUURA and REI NAKAFUJI

SEOUL/PALO ALTO, California -- Samsung made a foray into the virtual reality headset market with the generative AI-powered Galaxy XR on Wednesday, hoping to chip away at shares held by U.S. leaders Apple and Meta.

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