Sharp adds OLED to TV lineup after pricey 8K models fail to inspire

Company will use panels made by LG for Japan market

Sharp unveiled its first 8K televisions in 2017, but the ultrahigh-definition broadcasting format has yet to become mainstream. (Photo by Kaisuke Ohta)

GEN NAKAMURA, Nikkei staff writer

January 25, 2020 04:56 JST

OSAKA -- Sharp will add OLED televisions to its lineup in Japan using panels made by South Korea's LG Display, aiming to halt a drop in market share by covering a segment it had passed by.