Sony, Sharp stick with Japan smartphone business despite iPhone's grip

New handsets serve as tech showcases and vehicles for brand power

20240516N Xperia 1 Ⅵ

Sony's new Xperia 1 VI smartphone boasts cutting-edge camera lenses and other advanced features. (Sony)

RYO SATO, MANA KUBOTA and YASUKI OKAMOTO, Nikkei staff writers

TOKYO/OSAKA -- Even in an iPhone-dominated Japanese market with lackluster growth prospects, domestic electronics makers like Sony Group and Sharp have found reasons to keep pouring resources into new smartphones.

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