Japan's FamilyMart branches out into fintech with instant credit

Convenience store chain crunches borrowers' purchase histories to help set interest rates

20221005 FamilyMart app loan

Customers can apply for loans through the FamiPay app around the clock, with no need for a co-signer or collateral.

KEIGO YOSHIDA, Nikkei staff writer

TOKYO -- Japanese convenience store operator FamilyMart has started a mobile lending service that uses customers' purchase histories to help determine their creditworthiness in a bid for growth beyond retail.

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