$1 bubble teas fuel Chinese drink chain Mixue's rise to the top

With over 21,000 shops, market leader brews IPO plan and overseas expansion

20221019N Mixue Tea

A Mixue Bingcheng shop in Shanghai. The chain has grown by fielding low-cost, takeout-only locations. (Photo by Noriyuki Doi)

NORIYUKI DOI, Nikkei staff writer

SHANGHAI -- For all of coffee's inroads into China, tea remains a far bigger and more crowded market. And one Chinese chain is outgrowing them all.

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