10 years after Jim Beam deal, Suntory drops bourbon name from U.S. unit

Japanese company aims to enhance group cooperation and global reach

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Suntory Holdings and Beam Inc. products at a May 2014 news conference on the acquisition. (Photo by Yasuaki Sako)

KENJI ASADA, Nikkei staff writer

NEW YORK -- A decade after its $16 billion acquisition by Suntory Holdings, the U.S. distiller behind Jim Beam bourbon has deleted "Beam" from the unit's name to clarify its core role in the Japanese company's global strategy.

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