TOKYO -- Among Japan's ubiquitous convenience stores, which have long been characterized by their uniformity in selection, layout and appearance, one "crazy" 7-Eleven store in Yokohama has chosen to stand out with a top-class selection of craft beers from around the world.
Food & Beverage
7-Eleven in Japan's Yokohama goes viral as craft beer destination
Untapped demand discovered by ducking convenience-store uniformity norms
This 7-Eleven location stocks hundreds of craft beers from around the world, and is aiming for 1,000 varieties. (Photo by Natsuko Nakamura)
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