TOKYO -- Japan's Asahi Group Holdings is spending heavily to build a European presence as its home market shrinks, following up a Rugby World Cup sponsorship with a 100 billion forint ($280 million) investment in Hungarian unit Dreher Breweries.
Food & Beverage
Asahi raises bet on Europe with $280m investment in Hungary brewer
Super Dry maker chases overseas growth in high-priced region
With a 170-year history, Dreher Breweries holds a roughly 30% share in Hungary's beer market. (Photo obtained by Nikkei)
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