Asahi to open pop-up dry bars in Japan and South Korea

Lineup includes limited-edition nonalcoholic drinks and make-your-own cocktails

20250411N Asashi Sumadori bar

Asahi Breweries will offer limited-edition nonalcoholic cocktails at the new pop-up bars. (Photo by Sei Matsumoto)

SEI MATSUMOTO

TOKYO -- Asahi Breweries will soon start opening pop-up bars serving beverages with little or no alcohol in Japan and South Korea, aiming to capture demand from a wide clientele of young drinkers.

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