Barbecue and barbells: Japanese chain fuses 'yakiniku' with fitness

Tweet about meat launches subscription plan gymgoers are devouring

20221208N yakiniku subscription MAIN

Yakiniku Like offers low-carbohydrate meals for those looking to cut their sugar intake. (Photo courtesy of Yakiniku Like)

YOHEI KAWAI, Nikkei staff writer

TOKYO -- Morihisa Arimura, president of the Japanese barbecue restaurant chain Yakiniku Like, went viral this summer on Twitter when he posed this question to people who routinely hit the gym.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.