MUMBAI -- India has long had a large share of vegetarians for religious reasons, but the market for plant-based meat alternatives has truly taken off during the pandemic, with Bollywood stars taking to social media to tout their health and environmental benefits.
Food & Beverage
Bollywood stars fire up meat substitute market in India
Pandemic provides tailwind for alternatives in a country full of vegetarians
The pandemic has turned Indian consumers more health-conscious, providing a boost to plant-based meat alternatives.
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