China consumer belt-tightening constrains KFC operator, Starbucks

Yum China shares drop 7% after earnings; homegrown chains also hit by 'shift in behavior'

20250501 KFC in Shanghai today

A KFC restaurant in Shanghai on May 1. Operator Yum China's latest earnings results showed modest growth but left investors disappointed. (Photo by Nikkei)

KENJI KAWASE

TOKYO -- Stagnant Chinese consumption is challenging global chains like KFC and Starbucks, while traditional local restaurant operators are also struggling to gain momentum.

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