GENEVA/PALO ALTO, U.S. -- Nestle has launched a campaign on three continents, taking aim at the fast-growing market for plant-based meat alternatives that has been led by startups like Beyond Meat.
World's top food company puts heat on smaller rivals in key Asian market

Nestle's plant-based burger was praised by French authorities for its nutrients. (Photo by Rintaro Hosokawa)
GENEVA/PALO ALTO, U.S. -- Nestle has launched a campaign on three continents, taking aim at the fast-growing market for plant-based meat alternatives that has been led by startups like Beyond Meat.