HONG KONG -- Yum China Holdings, the operator of KFC and Pizza Hut chains in the country, is accelerating its expansion but focusing on smaller stores with cheaper offerings as consumers become increasingly frugal.
Food & Beverage
China KFCs, Pizza Huts sprout while adapting to 'rational' consumers
Operator Yum China 'bullish' on expansion with smaller shops and modest menu items
Yum China is focusing on smaller stores with cheaper offerings as consumers become increasingly frugal. (Source photos by Reuters and Getty Images)
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