China's budget-friendly food chains sweep across Southeast Asia

Mixue wins over young consumers in Vietnam; Cotti Coffee moves into Thailand

20241016 Mixue

Customers wait at a Mixue store in Bangkok on Oct. 14. (Photo by Yuki Kohara)

KENYA AKAMA, YUJI NITTA and TOMOKO WAKASUGI, Nikkei staff writers

BANGKOK/HANOI/SHANGHAI -- Affordable Chinese food and beverage chains like Mixue and Haidilao are strengthening their positions in Southeast Asia, pulling in young consumers with low prices amid a growing sense of caution about the pressure they put on local industries.

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