China's Mixue, Cotti Coffee test mettle in Japan's cafe scene

Chains ramp up global expansion with ultralow prices and compact stores

20231024N Mixue in Ikebukuro

Customers visit an outpost of Chinese chain Mixue in Tokyo's Ikebukuro district. (Photo by Satoko Kawasaki)

FUMIKA NAKASHIMA, YUI SATO and TOMOKO WAKASUGI, Nikkei staff writers

TOKYO/SHANGHAI -- Chinese tea and coffee shop chains are accelerating their push into Japan, looking to hone products and services in the country's highly competitive market as they pursue global success.

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