China's Moutai liquor bubble deflates alongside property slump

Weak demand for premium baijiu signals tighter purse strings among wealthy

20240925N Moutai

Moutai, China's top brand of baijiu liquor, is seeing a slump in prices even in the run-up to holidays in September and October. (Photo by Kohei Fujimura)

KOHEI FUJIMURA, Nikkei staff writer

DALIAN, China -- The price of China's top shelf baijiu liquor produced by Kweichow Moutai has dropped by more than 20% over the past several months, suggesting economic woes among the wealthy.

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