China's Moutai serves shareholders juice, not baijiu, as austerity bites

Liquor maker sees demand fall as Beijing calls on officials to rein in spending

20250520N Moutai

Moutai baijiu is typically used by high-ranking officials for entertainment and gift-giving. (Photo by Kohei Fujimura)

KOHEI FUJIMURA

DALIAN, China -- Major Chinese baijiu liquor maker Kweichow Moutai is making headlines by choosing not to serve its top-shelf Feitian at a shareholder event, a byproduct of government austerity measures aimed at cutting official spending on luxuries.

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