China's price wars come for its baijiu liquor makers

$165bn industry set for slowest growth in a decade under deflationary pressure

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Shede Spirits, whose mainstay baijiu costs about 500 yuan, reported an 80% plunge in net profit in 2024. (Photo by Wataru Suzuki)

WATARU SUZUKI

SHANGHAI -- Companies in China's $165 billion baijiu liquor market are dangling steep discounts and warning of a growth slowdown this year, raising an additional red flag on the state of the world's second-largest economy.

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