China's top beer maker bets on strong 'baijiu' market

China Resources Beer grabs white liquor maker to meet shifting tastes

20221226 baijiu main

China's alcoholic beverage market is diversifying, with drinkers opting for a wider variety of product than in the past. (Photo by Shin Watanabe)

SHIN WATANABE, Nikkei staff writer

DALIAN, China -- China's top brewer is diversifying as beer sales shrink in China. It is homing in on the baijiu white liquor market, which it sees as having huge growth potential.

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