BENGALURU -- The race to sell premium liquor is heating up in India, the world's largest whiskey market, despite inflation and widening economic disparity.
Food & Beverage
Diageo bets on India's premium alcohol market amid inflation
Local subsidiary head to expand high-end lineup eyeing post-COVID demand
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Hina Nagarajan, managing director and chief executive officer of Diageo India, says its strategy to pursue "value over volume" is the way forward for the company. (Photo courtesy of Diageo)
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