Dubai-style chocolates march east

Crunchy treat looks ready to win over Japan after becoming a hit in South Korea

20241220 dubai chocolate 2

The main selling point of Dubai-style chocolate is its crunchy texture, which is created by using dried kadayif noodles.(Photo by Miyu Kaji)

MIYU KAJI, Nikkei staff writer

TOKYO -- A new trend in sweets is marching east, as Dubai-style chocolates arrive in Japan via South Korea.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.