Entertainment-focused sake breweries pop up in Niigata, Japan

Kikusui's facility becomes latest attraction for young travelers

Niigata Sake Amusement Top 2025-05

Kikusui Kura Garden opened April 29 at the headquarters of Kikusui Sake in Shibata, Niigata prefecture. (All photos by Kei Kimura)

KEI KIMURA

NIIGATA, Japan -- A growing number of sake breweries in Japan's Niigata prefecture, north of Tokyo, are turning themselves into tourist spots by installing cafes and shops on site.

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