France's Gevrey-Chambertin partners with up-and-coming Japan wine region

Hokkaido's Yoichi and renowned Burgundy village plan joint research, marketing

20241021N hokkaido vineyard

A vineyard in Yoichi, Hokkaido. (Photo by Nozomu Araki)

NOZOMU ARAKI, Nikkei staff writer

TOKYO -- Yoichi, a small town on Japan's northern main island of Hokkaido, has agreed to forge a partnership with the commune of Gevrey-Chambertin in France to facilitate exchange between wineries and tap the French village's brand to increase sales channels.

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